MILO® and Philippine Olympic Committee forge long-term partnership

A contract signing was held last November 17 to reinforce their shared objective in supporting athletes

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MANILA – Cementing its commitment to nation-building through sports and shared purpose of rallying the nation to support our national athletes, MILO® Philippines has renewed its partnership with the Philippine Olympic Committee (POC), marking a continued shared vision to champion Filipino athletes and rally the nation’s support behind them, both in and out of the country.

Held at Nestlé Philippines, the ceremonial contract signing was attended by key Nestlé and POC executives, including Abraham Tolentino, POC President; Atty. Wharton Chan, POC Secretary General; Veronica Cruz, Senior Vice President of MILO® Philippines; and Carlo Sampan, Head of MILO® Sports.

MILO® and the POC have collaborated closely in nurturing the country’s athletic talent and banner the spirit of sportsmanship among Filipinos. From grassroots programs to athlete development support, both have continuously striven to make sports accessible and inspiring for all – all while instilling the MILO® values of teamwork, grit, and discipline.

“We look forward to continuing to make a difference in the lives of our national athletes throughout their journey – from their grassroots achievements until their development into elite athletes, and supporting them even beyond,” remarks Abraham “Bambol” Tolentino, POC President.

Talking of the partnership, POC Secretary-General Atty. Wharton Chan also shares, “We look forward to this renewed partnership with MILO® as an avenue to continue developing more athletes in their journey not only to become strong and efficient talents, but also to forward our advocacies such as safe sports and gender equality.”

“MILO® and the POC have long shared the same dream: to see more young Filipinos grow into their champion journey through sports,” says Veronica Cruz, Senior Vice President of MILO® Philippines. “Through our partnership, we reaffirm our commitment to nourish champions and support the new generation of athletes as well,” she adds.

Through this partnership, MILO® Philippines continues its mission of building a nation of champion athletes – through constant support and providing avenues for the rest of the nation to always stand behind them as well.

Be part of the movement to support our champions, and kickstart your own chapter journey as well. To remain updated on the latest initiatives and partnerships of MILO®, be sure to follow MILO® Philippines on Facebook.