Tagaytay City—Approche Hospitality Management (AHM) proudly announces the grand opening of The Strype Hotel Tagaytay, the very first property under its new lifestyle brand, The Strype. Designed for the modern, social traveler, The Strype combines affordable luxury with bold design, creating a refreshing new destination in one of the country’s most beloved leisure spots.
In his opening remarks, Mr. Chris Guballa, Managing Director of AHM, shared the brand’s vision and inspiration:
“When we started Approche Hospitality Management, one of our dreams was to create a hotel brand of our own — one that reflects our values and vision,” Guballa said. “When the opportunity to work with Melvin came, it just clicked. The Strype is playful yet polished, modern yet warm — a true reflection of our belief that affordable luxury can be both vibrant and social.”
The Strype takes inspiration from the evolution of the stripe — once a mark of rebellion, now a symbol of elegance and individuality. This transformation mirrors the hotel’s philosophy: reinvention through design, connection, and experience. Every detail within The Strype Tagaytay showcases quiet confidence — from its clean, contemporary lines and bold accents to the lively communal spaces designed for interaction and relaxation.
A highlight of the property is Cantina Mexa, a Filipino-Mexican dining concept led by Chef Noy, offering a menu that’s colorful, flavorful, and perfect for sharing. The restaurant reflects The Strype’s ethos of connection, encouraging guests to gather, taste, and celebrate life together.
Catering to young professionals, creatives, and modern travelers, The Strype positions itself as a mid-range hotel brand that values both style and substance. Its design language and brand colors — blue for trust and relaxation, yellow for warmth and energy — encapsulate its identity: approachable, stylish, and full of character.
“Today isn’t just about opening doors — it’s about opening possibilities,” Guballa concluded. “The Strype Hotel Tagaytay is only the beginning. We look forward to building more spaces where people can create memories, friendships, and moments worth celebrating.”
With The Strype Hotel Tagaytay, AHM invites guests to experience a new kind of hospitality — one that’s confident, connected, and distinctly contemporary.
For more information about the Strype Hotel, please email
